From the right: Tony Silva CEO and Jay Lapierre – Head of Sales, USA
בתמונה מימין לשמאל –
מנכ”ל החברה – טוני סילבה – Tony Silva CEO
מנהל שיווק ארה”ב – ג’יי לאפייר – Jay Lapierre – Head of Sales, USA
Company Overview
What inspired you to start this company?
Grand-App AI was born from a personal and professional mission to improve the way we care for aging adults. Too often, seniors, families, and insurers face crises because early warning signs go unnoticed. We saw an opportunity to combine AI, non-wearable sensors, and predictive analytics to bring visibility, peace of mind, and proactive care while reducing costs for insurers.
Product and Innovation
What is your main product or service?
Our flagship solution is SeniorMaticsTM, a platform that uses ambient sensors and AI to monitor Activities of Daily Living (ADLs), detect anomalies such as falls or inactivity, and generate wellness scores and predictive insights. It integrates seamlessly with insurance and care coordination services.
How does your product differentiate itself from existing solutions in the market?
Unlike wearable devices, which seniors often forget or refuse to use, our system is non-intrusive and non-wearable. What truly sets us apart is the way we bring together advanced technology with the human circle of care, families, caregivers, insurers, and remote care organizations; all working from a shared view of the senior’s well-being. Instead of just sending reactive alerts, our platform delivers predictive insights that empower this entire care network to intervene early, preventing small issues from escalating into costly claims or hospitalizations.
Can you share any unique features or innovations your product offers?
- AI-driven Wellness Scores to quantify senior well-being over time.
- Predictive ADL analytics to anticipate risks like falls, sleep disruptions, or isolation.
- Seamless insurance integration, enabling underwriters and claims teams to access real-time risk data.
- Conversational Hub that allows two-way communication between AI, seniors, families, and service providers.
Market and Problem-Solving
What specific problem are you addressing in the insurance industry?
We address the lack of real-time, reliable data on senior well-being. Insurers often face high costs due to late interventions like hospitalizations, falls, or chronic condition escalations. We give them actionable insights that lower claims costs and support proactive wellness programs.
Who are your target customers, and how do you reach them?
Our primary customers are insurance companies, care coordination organizations, home care providers and senior living providers. We reach them through strategic partnerships, pilots, and direct collaboration with insurers who are seeking to reduce costs while improving outcomes.
What is the market potential for your solution?
The global AgeTech and InsurTech opportunity exceeds $1 trillion, driven by a rapidly growing population of over 700 million people aged 65+ by 2030. Insurers are under increasing pressure to find scalable, data-driven wellness solutions that reduce risk exposure and control costs. In the U.S. alone, insurers spend hundreds of billions annually on senior-related claims, even capturing a fraction of these cost-reduction opportunities represents a multi-billion-dollar market. SeniorMaticsTM positions itself as a must-have solution for insurers, combining proactive risk prevention with added services that strengthen customer engagement.
Business Challenges and Solutions
What are the main challenges you have faced so far within the insurance industry?
Our main challenges have been: demonstrating measurable ROI to insurers who require actuarial evidence, navigating complex data privacy regulations such as HIPAA and GDPR, and building trust in AI-driven insights where accuracy, transparency, and security are paramount. In addition, adoption can be slowed by the perception that seniors may resist technology, which makes it even more important for us to provide non-intrusive solutions and align with regulatory frameworks across different regions.
How have you overcome these challenges?
We’ve addressed these challenges by running pilots that generate real-world impact data, demonstrating reductions in claims and improved outcomes. From the start, our platform was built to be HIPAA and GDPR compliant, with robust anonymization and encryption practices. To overcome adoption barriers, we eliminated wearables entirely, relying instead on passive, non-intrusive monitoring. Our pilots strive to demonstrate 95%+ accuracy in anomaly detection, and by maintaining a strong focus on transparency and measurable outcomes, we build trust with both insurers and regulators.
Current Status and Future Plans
What is the current status of your company?
We are scaling rapidly with pilots across the U.S., Canada, India, Israel and Oceania. We’ve established strategic partnerships with care providers, insurers, and government programs.
What are your key milestones for the next 12 months?
- Expand to 50,000+ seniors through distribution partnerships.
- Launch additional AI predictive models for chronic disease management and personalized care plans.
- Secure insurance-backed wellness warranty programs in key markets.
Do you have any upcoming product launches or major updates planned?
Yes. We are rolling out a 10-year subscription model for insurers, bundling hardware, AI services, and wellness insights into a predictable long-term contract.
Team and Culture
Can you introduce your founding team and their backgrounds?
An Innovative Team Driving Change
Grand-App AI is powered by a founding team that combines deep expertise across AI, healthcare, insurance, and global operations; a blend uniquely positioned to reshape how insurers approach senior care.
- Tony Silva, CEO, brings a strong background in insurance and scaling technology startups, ensuring the company stays both innovative and market ready.
- Alon Buchnic, CTO, contributes decades of experience in AI and systems integration, anchoring the platform’s technical excellence.
- Carlos Zavala, CRO, adds strategic vision, partnership development, and planning expertise to expand market reach.
- Jay Lapierre, CSO, leverages his proven track record in B2B sales to drive growth and build strong customer relationships.
- Tamir Bohen, COO, ensures operational excellence, having led complex healthcare operations at scale.`
- Amir Farhat, CFO, oversees financial strategy and compliance across multiple jurisdictions, supporting sustainable global expansion.
- Nadège Messier, GM of Oceania, leads Grand-App AI’s growth across Australia and New Zealand, combining her 15+ years of sales and marketing expertise with a deep understanding of the region’s aged care and insurance markets.
Together, this diverse leadership team combines innovation with execution, positioning Grand-App AI as a trusted partner for insurers navigating the future of proactive senior care.
How does your team’s expertise contribute to your success?
Each leader brings domain knowledge in AI, insurance, care delivery, and operations which allows us to execute globally while staying grounded in local realities.
Funding and Investment
Have you secured any funding to date? If so, from whom?
Yes, we’ve secured funding through a mix of strategic investors and SAFE agreements, and subscription commitments from distribution partners.
Are you currently seeking additional investment? If yes, how much and for what purpose?
Yes, we are raising to accelerate global rollout, regulatory approvals, and insurance integrations. The target raise is $8–12M, with structured SAFE and equity opportunities.
Industry Insights and Trends
What are the biggest trends or changes you see happening in the insurtech industry?
Insurers are moving from reactive claims management to proactive wellness management. The integration of real-time data and predictive analytics is the next frontier, and AI is making that shift possible.
How do you see the insurance landscape evolving in the next 5 years?
Insurance will evolve toward prevention-first models, where policies are bundled with proactive wellness services. Customers will expect insurers not just to cover risks but to help avoid them entirely.
Unique Selling Proposition
What is one thing you want potential customers or partners to remember about your company?
Grand-App AI transforms insurance from costly risk coverage into proactive risk prevention. We don’t just monitor seniors—we predict, prevent, and protect, creating value for families, caregivers, and insurers alike.
Company Overview
– What inspired you to start this company?
Product and Innovation
– What is your main product or service?
– How does your product differentiate itself from existing solutions in the market?
– Can you share any unique features or innovations your product offers?
Market and Problem-Solving
– What specific problem are you addressing in the insurance industry?
– Who are your target customers, and how do you reach them?
– What is the market potential for your solution?
Business Challenges and Solutions
– What are the main challenges you have faced so far within the insurance industry?
– How have you overcome these challenges?
Current Status and Future Plans
– What is the current status of your?
– What are your key milestones for the next 12 months?
– Do you have any upcoming product launches or major updates planned?
Team and Culture
– Can you introduce your founding team and their backgrounds?
– How does your team’s expertise contribute to your success?
Funding and Investment
– Have you secured any funding to date? If so, from whom?
– Are you currently seeking additional investment? If yes, how much and for what purpose?
Industry Insights and Trends
– What are the biggest trends or changes you see happening in the insurtech industry?
– How do you see the insurance landscape evolving in the next 5 years?
Unique Selling Proposition
– What is one thing you want potential customers or partners to remember about your company?
