Novella Founders_Michael Tsibelman CTO_Max Kane CEO_Alex Broome Head of Brokerage_photographer Rami Zarnegar
Novella Team photographer Rami Zarnegar
In 2026, New York-based Novella – which has a research and development facility in Tel Aviv, Israel – has opened offices in Miami, Florida, and Houston, Texas, and it plans further US openings, including in southern California in Q2.
Founder and Chief Executive Officer Max Kane said Novella’s AI agents handle placement, binding, form comparison, policy review, subjectivity collection, inspections, billing, endorsements, renewals, and more. This allows producers to focus 100% of their time on building client relationships and growing their books.
“We believe pairing world-class producers with world-class AI is the recipe for success,” said Mr. Kane. “AI will make the best producers far better at their job, enabling them to better serve clients and focus on building bigger, more profitable books of business.”
He said Novella believes that AI won’t replace insurance producers – it will turn the best ones into super-producers, and the industry will concentrate around the people and firms that use AI to empower the best human capital. Novella sees this as a template for how AI transforms other relationship-driven legacy industries: don’t replace the human, automate the back office that surrounds them.
