Sonja Kohn
Bestfit Founder & Managing Partner
Bestfit has developed a profiling system, based on AI and HI – Human Intelligence. Using a short questionnaire, and a synergy of science, psychology, technology and BI, Bestfit provides data on the customer’s emotional DNA
Bestfit has been accepted as an IBM registered business partner. Bestfit, which was recently selected as a DIA top 100 Insurtech company at 2019, has developed a profiling system, based on AI and HI – Human Intelligence, that enables insurance companies a better approach to their customers.
The insurance companies’ goal, on the one hand, is to grow in sales revenues, and to increase corporate efficiency and profits. On the other hand, the customer will benefit from a better consumer experience, since the company will have a better understanding about every client’s personal preferences regarding how they should approach him – what time is the best time to contact him, what products he might be interested in, etc.
Using a short questionnaire, and a synergy of science, psychology, technology and BI, Bestfit provides data on the customer’s emotional DNA. Bestfit’s management is proud about the questionnaire’s completion rate of 85-96%, considering it a proof of good user experience.
In the insurance industry, the importance of deep knowledge of the customers is significant and allows the companies to perform much better. The reason for that is the fact that risk is an output of human behavior. So for insurance companies it’s not only about selling more, but also about knowing what to sell, and how to underwrite every specific insurance candidate.
Bestfit is currently working with several big insurers, including the Swiss insurers Zurich and Baloise, the Austrian insurance company Wustenrot, and the Israeli HMO Maccabi. Bestfit also has insurance activity in the US and Brazil.
