Lemonade has launched its first brand campaign, titled “Changing Insurance,” this week. According to the company, The campaign aims to highlight the absurdity of traditional insurance practices, including long hold times and complex jargon, while showcasing Lemonade’s commitment to providing a simple and intuitive insurance experience.
Liron Smadja, Head of Brand Marketing at Lemonade, emphasized that the campaign not only entertains but also demonstrates the transformative power of Lemonade’s innovative approach to insurance, with a strong focus on customer-centricity.
