Empathy Founders: Ron Gura & Yonatan Bergman
Lincoln Financial Group (NYSE: LNC) has launched new grief support services for Group Life beneficiaries, providing care beyond the claims process. This new service, provided by Empathy – the comprehensive support system for the bereaved – can help families navigate the logistical aspects of loss, including estate settlement, executing a will and more, as well as any emotional challenges they may be facing.
On average, it can take families more than a year to resolve their loved one’s affairs, spending 20 hours per week on these tasks.1 Three out of four beneficiaries also struggle with estate-related financial matters, and nearly half of beneficiaries say their work performance was negatively affected by their loss.2
To help make this process smoother, Lincoln now offers services from Empathy, providing beneficiaries with on-demand, personalized support to assist with the administrative, emotional, legal and financial challenges that can come after losing a loved one. These services are now automatically available to all customers who have purchased Lincoln Group Life insurance through the workplace, and to the beneficiaries of their policies.
“We are committed to being there for our customers and their families, especially when they need us most,” said Heather Deichler, Lincoln’s Group Protection Head of Product and Underwriting. “We want to help our beneficiaries resolve their claim quickly, support them beyond the financial component, and provide ongoing assistance through their loss. We’re proud to offer this concierge-level service so that they can get the support they need during these incredibly difficult times.”
Empathy’s services will be offered to beneficiaries of Group Life policies when they make their claim. They are provided with on-demand support and personalized plans on a variety of topics with benefits that include:
- Dedicated care manager: A dedicated care manager who is matched with the beneficiary to guide them through all the challenges of loss.
- Personalized care plan: Actionable steps and clear guidance to help get all the necessary things done, fully customized to meet each family’s specific needs.
- Probate and estate settlement guidance: Step-by-step assistance navigating the legal process of probate and handling the ins and outs of settling a loved one’s estate.
- Tools and resources: Help with closing accounts, assistance creating an obituary and supportive resources created with world-renowned experts to help beneficiaries through the complex process of grief.
Lincoln is committed to providing this additional layer of care to ensure that people navigating loss can focus on the things that matter most.
About Lincoln Financial Group
Lincoln Financial Group helps people to plan, protect and retire with confidence. As of December 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection, and retirement plan services. As of June 30, 2024, the company had $311 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. Learn more at LincolnFinancial.com.
