In this edition of our series on the Israeli Insurtech delegation heading to ITC Vegas in October 2024, we’re excited to introduce the trailblazing companies that are redefining the insurance landscape. Continuing with Second Nature, we explore their journeys, challenges, and groundbreaking technologies through in-depth interviews.
company and mission
Second Nature is an AI life-like sales training to role play any conversation. Boost sales, enhance training effectiveness, and increase productivity.
Our mission is to revolutionize sales and service effectiveness and productivity. Leveraging cutting-edge AI role plays and lifelike avatars, we deliver innovative training solutions that are both easy and impactful. Our technology significantly enhances training efficiency, drives sales growth, and empowers customer-facing teams to excel consistently.
Main Product or Service
Second Nature’s technology offers a roleplay simulation platform for Sales, Service, HR, and more, leveraging state-of-the-art Natural Language Processing (NLP) models. Featuring large-scale, low-latency, voice-based dialogue system capable of supporting thousands of concurrent sessions. Our Learning Management System (LMS) complements the experience, facilitating course creation, user management, reports, quizzes, and integration with enterprise systems. Effortless Creation of new simulations, lifelike experiences, and detailed feedback with real time analysis .
– How does your product differentiate itself from existing solutions in the market?
Second Nature: Our competitive advantages lie in our deep industry expertise, particularly with insurance companies and in creating AI-driven curricula. Our enterprise platform is trusted by Fortune 100 companies, offering top-tier security, privacy, and scalability. We excel in scalable creation, effortlessly generating complex role-play scenarios at scale. Additionally, our lifelike training provides an immersive experience that significantly boosts agent engagement and performance. Finally, our AI scorecards and feedback are easily generated and tailored to any process, providing actionable insights.
Can you share any unique features or innovations your product offers?
Creating a Culture of Self-Learning:
- Editor: Easy and quick building of any simulation with any content at hand.
- Conversation/call analysis : Extracting valuable insights from real-life calls. Automatically creating a simulation based on the call, enabling practice of the conversation until perfected.
- Simulation Analysis: Evaluating emotion, effort, and intent. Assessing the validity of information and the flow of speech.
The new Second Nature app in Hubspot transforms real-world sales insights into a competitive edge.
Market and Problem-Solving
– What specific problem are you addressing in the insurance industry?
Onboarding – insurance industries have a high turnover environments onboarding made easy, scalable quick and cuts down on costs.
Performance – bottom quartile sellers are quickly trained to sell more and better.
Change rollout – time to market depends on sales and service readiness. With Second Nature train anytime anywhere, quickly getting new products, and new processes.
For call center agents / sales/ customer service:
- Empowering self-coaching: Sellers can coach themselves.
- AI role play: Provides a safe space that motivates learning and practice.
- Issue identification: Users can identify their key issues and weakness points.
- Personalized feedback: Users receive analysis and feedback to correct and try again.
For Managers:
- Dashboard insights: Helps managers identify weakness points and allocate new coaching sessions.
- Efficient use of time: Managers focus on employees needing specific corrections, not one-on-one coaching.
– Who are your target customers, and how do you reach them?
ICP includes – Call center managers, BPO’s, sales enablement, training and Learning and Development teams. Teams of 20 and more agents.
Current Status and Future Plans
– What are your key milestones for the next 12 months?
Second Nature: Our goal is to become a sales conversation copilot that supports customer facing teams every step of the way.
Industry Insights and Trends
– What are the biggest trends or changes you see happening in the insurtech industry?
Second Nature: ChatGPT 4o -There’s currently a fierce war going on between different vendors, and the market is moving incredibly fast. Each company wants to have the most cutting-edge large language model (LLM), which is the engine that powers generative AI solutions.
But the window within which an LLM has an edge is very short. For example, OpenAI spends billions of dollars training a model, and just a few months after they release it, a competitor – usually Meta – copies it and makes it open source. This erodes the value of the model extremely quickly. As a result, vendors can’t expect their new LLM to deliver ongoing value for the user or revenue for the vendor. There’s some talk in the market that big cloud providers will buy LLMs and offer them as part of their overall cloud offering, so customers won’t really be choosing an LLM for themselves. That’s why the real value lies in the applicative, or application, layer. This is an interface which sits on top of the LLM, and interacts with both the LLM and the user. When the user inputs a prompt to their solution, the application layer interprets it and sends the instructions to the LLM, and then returns the response from the LLM to the user. Second Nature is an example of an application layer.
Unique Selling Proposition
What is one thing you want potential customers or partners to remember about your company?
Second nature: we are the best AI sales copilot, We were beta customers of Open AI and our technology and know how (backed by years of experience, exceptional minds and world side customers) makes us the natural choice for AI role plays and training simulations platform.
