As Israel continues to strengthen its leadership in insurtech innovation, InsurTech Israel will lead a distinguished delegation of 13 cutting-edge startups to Insurtech Insights Europe 2026, taking place in March 2026.
In the lead-up to the event, we are introducing the companies that will represent Israel on this prominent global stage. After presenting Pecan.AI and Danubius InsurTech, we now turn to our third featured company: Qwan.
The delegation will showcase breakthrough Israeli technologies that are actively reshaping the global insurance landscape — from AI-driven underwriting and claims automation to next-generation risk intelligence and embedded insurance solutions.
Meet Qwan (Qwan Software Services Ltd.), led by its Co-Founder & CEO, Shmulik Boaz, and Co-Founder & COO, Roy Shonshol.
Qwan transforms KPIs into action with real-time tracking, smart goal setting, and a healthy dose of fun.
By bringing gamification to sales, operations, and service teams, Qwan helps insurance organizations reduce operational costs, increase productivity, and create real engagement around performance.
Our customers experience an average 12% increase in sales, up to 80% reduction in ongoing KPI and analytics workload, and a 94% adoption rate — with teams using Qwan 1.73 times per day on average.
Today, Qwan works with leading large companies across insurance, finance, aviation & travel, and FMCG, delivering measurable results and happier, more motivated teams.
How does your company contribute to or innovate within the insurance industry?
Qwan: Qwan helps insurance organizations turn performance management into a measurable business advantage.
We innovate within the insurance industry by transforming complex KPIs into clear, real-time, and engaging performance programs across sales, service, and operational teams.
Insurance companies operate in highly regulated, multi-channel environments with complex incentive models. Qwan was adapted specifically for this reality — supporting commission-based compensation, multi-layer targets, role-based KPIs, and strict data security and compliance requirements.
We integrate with core insurance systems (CRM, call centers, policy and claims systems) to track sales, service quality, response times, and operational efficiency — all in real time. Our platform enables insurers to run multiple performance programs simultaneously: personal goals, team competitions, compliance-driven KPIs, and long-term incentives, without increasing operational overhead.
As a result, insurance organizations using Qwan see higher engagement, improved productivity, faster adoption of strategic initiatives, and significant reductions in manual KPI management and analytics workload.
What inspired the idea behind the company?
Qwan: The idea behind Qwan was born from a real, day-to-day operational challenge.
Roy (Co-Founder & COO of Qwan) previously served as VP of Sales and Marketing at a company in the automotive industry, where he managed both a B2C retail network and B2B sales agents. Like many organizations, performance was driven through personal targets, sales competitions, and incentive programs.
However, the execution was painful. Managing data was highly manual, performance information was delayed, and employees received updates too late for the data to be relevant. This made it difficult to manage in real time, adjust behavior, or effectively drive sales — despite significant effort and resources invested.
When we met, we asked ourselves whether this was a local issue or a broader market problem. Over six months, we spoke with company owners, CEOs, and sales leaders across multiple industries. The answer was clear: this was a widespread challenge.
Qwan was created to solve this problem from a new perspective — the employee’s point of view. We wanted to give employees real-time visibility into their goals and competitions in a way that is simple, engaging, and motivating, while aligning their daily actions with the company’s business strategy.
At the same time, we built Qwan to give organizations operational efficiency, control, and flexibility — reducing manual work while enabling smarter, more effective performance management. The positive feedback we continue to receive from our customers confirms that we are solving a real and meaningful problem.
What were the most significant business milestones or moves you made in 2025?
Qwan: 2025 was a defining year for Qwan, marked by deliberate strategic choices across profitability, product expansion, and international growth.
Our first and most critical milestone was achieving strong profitability. Given the economic uncertainty in Israel — including geopolitical tensions, political shifts, and changes in venture capital investment trends — we made a conscious decision to become financially independent as quickly as possible. By the end of 2025, Qwan was fully self-funded, repaid all founder loans, enabled fair executive compensation, and closed the year profitably. This financial stability allows us to confidently execute our 2026 roadmap, both technologically and internationally, without reliance on external funding.
The second major milestone was expanding Qwan’s product capabilities into new business domains to deepen customer value. We introduced AI-powered agent integrations that enable competitions based on both quantity and quality — for example, requiring sales agents to complete a defined number of calls while maintaining a minimum AI-driven quality score to qualify for rewards.
We also partnered with StudyWise to support regulated knowledge testing, particularly relevant for the financial and insurance sectors, allowing organizations to gamify mandatory learning and compliance KPIs.
Additionally, we entered the field of incentive theory and commission simulation, enabling employees to see real-time commission-to-salary projections, run simulations, and significantly reduce managerial approvals and back-office workload.
Our third major milestone was initiating our international expansion. We competed in a highly selective European Innovation Authority program and placed 3rd out of 80 companies, joining an exclusive accelerator with top European mentors. This culminated in high-profile exposure at Slush Helsinki (Q2Scale). As a direct result, we secured our first European customer, with operations launching in two countries in early 2026.
While not every initiative succeeded, 2025 was an exceptional year of growth, learning, and momentum — positioning Qwan strongly for its next phase.
What key initiatives or plans are you looking to implement in 2026?
Qwan: In 2026, Qwan plans to execute several key initiatives in parallel, focused on growth, scalability, and long-term sustainability.
First, we are accelerating our business development and sales efforts. We have already begun building relationships with industry thought leaders and strategic partners in Israel and abroad. This approach allows us to focus on specific markets, generate faster results, and simultaneously build a strong foundation for significant, scalable growth.
Second, we are investing in team expansion and infrastructure. We believe that sustainable growth requires exceptional talent. During 2026, we plan to expand our technical team, secure new office space, and continue strengthening the core Qwan team. In parallel, we are developing Qwan 2.0 — a next-generation platform designed to dramatically shorten implementation time. Our goal is to enable large organizations to deploy Qwan within hours (instead of weeks) and start generating value from day one.
Third, maintaining profitability and financial independence remains a top priority. Preserving Qwan’s financial autonomy allows us to make smart, long-term investments and ensures resilience against external risks such as market volatility, currency fluctuations, and shifts in investor sentiment — challenges many technology companies face today.
While the road ahead includes real challenges, we believe that a clear roadmap combined with execution discipline and strategic flexibility will enable us to successfully deliver on our 2026 plans.
What are your goals or expectations for participating in the conference?
Qwan: Our primary goal in participating in the conference is to deeply connect with the insurance industry and position Qwan where we truly believe it belongs.
We see this conference as the right environment for Qwan if we aim to lead meaningful change in how insurance organizations manage performance, KPIs, and employee engagement.
We are coming to meet industry leaders, practitioners, and decision-makers, and to learn how European insurers approach personal targets, KPI-driven performance, and incentive programs. Cultural alignment is critical for us — we want to speak the same professional and organizational language as our customers, and the only way to achieve that is through open dialogue and listening.
In parallel, building a strong and long-term relationship with Insurtech Insights is a key objective for us. We truly value the knowledge, experience, and hands-on support Insurtech Insights provides to growing companies through its ecosystem, structured programs, and community-driven approach. We see this partnership as an important enabler of our success in the insurance market.
We are also looking forward to reconnecting with existing customers who are already seeing tangible value from Qwan and to strengthening those relationships.
Ultimately, our expectation is to start building Qwan’s brand within the insurance ecosystem in a genuine way — by delivering real value, driving measurable success for our customers, and forming meaningful partnerships that support long-term growth.
Qwan invites you to visit our website at https://qwan.co.il/ and watch a short YouTube video that explains what we do in less than a minute and a half: https://www.youtube.com/watch?v=OS5TZVvBTb0&feature=youtu.be.
