Gabi Peles Co – Founder and CEO
Puls is serving the dynamic needs of the modern homeowner keeping their
home at its best by providing a wide array of quality, fast, and reliable home services delivered via a value-added home care and warranty plans.
Puls on demand home services matched with a forward looking protection provide the new millennial homeowner the best solution to cover all his in home service and protection needs.
The company was founded by Gabi Peles Co – Founder and CEO and Raz Bar
Raz Bar Chaim Co – Founder and CTO
Chaim Co – Founder and CTO.
This article is a part of a series of articles presenting the Israeli delegation to the ITC conference.
What problem is it meant to solve?
Home care is a massive market, it’s fragmented with many local vendors with very limited control on cost, timeliness and the quality of the service.
Puls is solving this problem with its on demand network of local gig economy technicians, providing same/next day service when it’s needed through its proprietary mobile app.
Our home warranty programs protect homeowners from major breakdowns as well as providing them access to an array of home services.
What is your business model?
We are one of a very few marketplaces in the Gig economy era that have a unique combination of A classic subscription based service business model together with a revenue share model for the on demand jobs our technicians are doing.
How do you see the current situation in that area on the insurance industry today?
Home warranty compliments property insurance, for the complete peace of mind, and homeowner should have both. The warranty as well as on demand will help carriers with two major challenges they are facing: A. Data on the home, its condition, what are the devices that are in it and much more, B. constantly serving customers and maintaining trust and being top of mind that will reduce attrition and switching to a different home insurance vendor.
What investments have been made in the company so far?
We have raised 15M to date led by Hanaco ventures.
What is your current business situation?
Puls is active in 34 major metropolitan areas in the US, we have a network of over 8,000 technicians and working closely with realtors and insurance brokers that uses our platform to provide warranty and home care for new home buyers.
Which companies interests you as business partners?
We are looking to partner with MGA’s, Carriers and insurance product distribution networks.
Why now?
Millennials are becoming the majority of homeowners in US.
The millennial homeowner has expectations and needs that the current point solutions are just not able to fulfill their needs.
They don’t have the time nor the technical expertise to care for their home, they need a digital solution with predictive outcome and one that will be efficient, and Puls is everything they need and more.
