Dan Kotlicki | credit: Sasha Banks-Louie
Company Overview
What inspired you to start this company?
Toonimo was founded with the mission of making complex digital systems simple, intuitive, and accessible to everyone. We recognized that enterprises across industries — including insurance — were investing heavily in digital transformation but struggling with low adoption rates, poor user experience, and costly training. Toonimo was created to bridge this gap by overlaying intelligent, interactive guidance directly on top of applications, empowering employees, agents, and customers to succeed without friction.
Product and Innovation
What is your main product or service?
Our flagship product is the Toonimo Digital Adoption Platform (DAP), a no-code solution that delivers contextual, real-time guidance within any enterprise software or web application.
How does your product differentiate itself from existing solutions in the market?
Unlike many DAPs that focus only on basic walkthroughs, Toonimo combines AI-driven assistance, voice and visual guidance, multilingual support, and deep analytics into a single platform. This enables insurers to not only guide users but also to measure and continuously improve their digital processes.
Can you share any unique features or innovations your product offers?
- Voice & Visual Guidance – For hands-free, multimodal user assistance.
- AI Assistant – Embedded within applications for conversational help.
- No-Code Editor – Business teams can create and manage guides without IT involvement.
- Compliance-Safe Deployment – GDPR, HIPAA, ISO 27001, SOC 2 certified.
- Advanced Analytics – Breakdowns by user role, geography, and business line, crucial for insurers managing global operations.
Market and Problem-Solving
What specific problem are you addressing in the insurance industry?
We address the challenge of low adoption and inefficiency in complex insurance platforms — such as policy administration systems, claims platforms, customer portals, and analytics dashboards. Insurance workflows are intricate, compliance-heavy, and prone to user errors. Toonimo reduces training costs, accelerates onboarding, and ensures compliance by guiding agents and employees step-by-step in real time.
Who are your target customers, and how do you reach them?
Our target customers are large insurers, reinsurers, and brokers, as well as insurance technology providers. We engage them through direct enterprise sales, strategic partnerships, and RFPs. We also leverage references from Fortune 500 clients in finance and healthcare to demonstrate credibility in highly regulated industries.
What is the market potential for your solution?
The global digital adoption market is projected to exceed $10B by 2030, with insurance representing a key growth sector due to ongoing digitization, insurtech disruption, and regulatory pressure for error reduction. We estimate Toonimo’s solution has multi-million-euro ARR potential within insurance alone, across claims, underwriting, compliance, and customer experience domains.
Business Challenges and Solutions
What are the main challenges you have faced so far within the insurance industry?
- Complexity of legacy insurance systems and integrations.
- Regulatory and compliance requirements (GDPR, HIPAA for health insurers).
- Resistance to change from employees and brokers used to manual processes.
How have you overcome these challenges?
- Built a lightweight front-end injection layer that integrates seamlessly without touching source code.
- Ensured compliance-first architecture, including anonymization, data minimization, and certifications.
- Focused on change management and training through pilot programs and measurable ROI dashboards.
Current Status and Future Plans
What is the current status of your company?
Toonimo is an established global provider with enterprise customers in finance, healthcare, technology, government, and insurance. Our platform is deployed across tens of thousands of users worldwide and supports multilingual, multi-region environments.
What are your key milestones for the next 12 months?
- Expansion of AI-driven features, including predictive guidance based on user behavior.
- Enhanced analytics dashboards with benchmarking for insurers.
- Growing our footprint in Europe and North America’s insurance markets.
Do you have any upcoming product launches or major updates planned?
Yes, we are launching:
- A next-generation AI Copilot integrated with insurance workflows.
- Compliance-focused reporting modules to help insurers meet audit and regulatory needs.
- A new mobile-first experience tailored for field agents and adjusters.
Team and Culture
Can you introduce your founding team and their backgrounds?
Our leadership team combines expertise in enterprise technology, behavioral science, and AI.
- Tuvia Barak – Chairman of the Board, Venture Partner at Lux Capital, extensive enterprise leadership experience.
- Dan Kotlicki – Senior executive at Toonimo with a strong background in enterprise adoption solutions.
- Advisory Board Members – Include Bruce Crawford (former U.S. Army CIO, advising government & defense) and Kenneth (former President & GM of CA Technologies for APAC & LATAM, advising global sales).
How does your team’s expertise contribute to your success?
The combination of enterprise sales expertise, technical depth in AI and analytics, and knowledge of regulated industries allows us to deliver robust, secure, and scalable solutions tailored to insurers’ needs.
Funding and Investment
Have you secured any funding to date? If so, from whom?
Yes, Toonimo has secured investment from leading venture partners, including Lux Capital and Lytical Ventures, which back innovative enterprise technologies.
Are you currently seeking additional investment? If yes, how much and for what purpose?
We are evaluating opportunities for strategic funding to accelerate expansion in insurance and regulated industries. Potential use cases include scaling R&D for AI capabilities, expanding multilingual support, and strengthening our global sales force.
Industry Insights and Trends
What are the biggest trends or changes you see happening in the insurtech industry?
- Shift toward customer-centric digital experiences.
- AI and automation in underwriting and claims processing.
- Increased regulatory scrutiny around data privacy and compliance.
- Adoption of low-code/no-code platforms to reduce IT bottlenecks.
How do you see the insurance landscape evolving in the next 5 years?
We anticipate:
- Widespread AI-driven claims and policy servicing.
- Hyper-personalized insurance products supported by data analytics.
- A hybrid workforce model with agents relying on digital adoption tools for real-time assistance.
- Regulatory frameworks driving further investment in compliance technologies.
Unique Selling Proposition
What is one thing you want potential customers or partners to remember about your company?
Toonimo makes complex insurance systems simple and intuitive — empowering employees, agents, and customers to succeed. We stand out by combining AI-driven guidance, voice/visual support, deep analytics, and compliance-first design into one seamless platform that accelerates digital transformation in the insurance industry.
