Q&A with Gabi Peles, CEO at Puls
What is the service that PULS offers?
Peles: Puls is serving the dynamic needs of the modern homeowner keeping their home at its best by providing a wide array of quality, fast, and reliable home services delivered via a value-added home care and warranty plans.
Puls tech-enabled platform provides local home repair technicians the work and software to build and grow a repair business and solve for a global shortage of skilled workforce.
What Value does it provide?
Peles: Forward looking protection for home systems as well As access to same or next day on demand home services such as Wall hanging, Painting, furniture assembly and other services
Please explain your co-operation with insurance companies. Do you predict to combine your service with other kinds of insurance (cars, business, etc)
Peles: With an increasing number of millennial homeowners we found that homeowners will need a lot more help running their homes, home insurance is failing to help homeowners with wear and tear of their home systems and very soon after purchasing their home they will be in a situation that will require home repair or installation.
To answer that need we are bundling the home warranty product with their home insurance at the point of home buying/Selling when and when homeowners are signing up for their home insurance.
Who are the potential clients for the service you offer?
Peles: Our customers are mainly home owners of a single family home type, 25 – 45 years of age.
These homeowners have a very busy life growing their families, building their careers, and dealing with home care is a burden that we at Puls taking out of their very full plate.
Why is the model doing so well in USA?
Peles: Home systems complexity increased over the last 2-3 decades with IOT, more connected devices as well as lower reliability of home systems, these now require more professional help then ever before, US homes are full of systems therefore the need is simply there.
With the global COVID19 pandemic many people are working from home and the pressure on home systems is as high as it was ever been, Just think about the fridge door that is used to be open and closed 20 times per day that is now opened and closed 100 time per days because there are always people in the home during working hours, these are makes the US market the perfect market for us.
What are the countries, except USA, PULS are working in now? How do you plan to expand?
Peles: We have a lot more ground to cover in the US, we are planning to add more services to our platform and extend beyond our 30 cities, we believe that we will be able to expand outside the US when over the next 2 – 3 years but will be evaluating our strategy when we fill it is the right time for us.
What investments have been made in PULS so far?
Peles: Puls raised $15 Million to build the next generation of home care see more info here:
https://techcrunch.com/2021/11/11/puls-technologies-on-demand-home-repair-service/.
Please detail your professional background, and other executives in the company.
Peles:I am a product person in my heart, started my career in computer science developing code. I than moved to product at 888.com and was always fascinated by how technology could impact direct consumer businesses.
I met my Partner Raz Bar Haim, our CTO in 888 where I was a product manager and he was running an engineering team, we worked closely together to bring entertaining products to millions of people around the world, after 888 our careers took a different turns until we partnered again @ puls
After 888 I spent 15 years in the advertising technology space and co-founded a company that revolutionized how advertisers can use personalisation in Video advertising.
I filled various Chief product and COO positions and becoming Puls CEO was a very natural move in my career that allowed me to bring my professional experience with D2C brands as well as advertising technology to a fascinating industry building a product that can have impact on the lives of so many.
