Insurer? You need these 3 elements in your core business / by Alon silberberg


by Alon silberberg, YuviTal CEO 

Alon silberberg, CEO YuviTal

“Like it or not, we are operating in a new era, different options combined with
cutting-edge technology allows us to shift the power in the insurer-policyholder’s
relationship to the last – in a massive way.
So, the question is, “How can I, as a leader of a typical insurance company increase
our profitability whilst still playing in the field that is controlled by the policyholder?
In my opinion, in order to make this possible, you will need to implement these 3
elements into the core of your business.
1. Data – “The new oil”: Get to know your clients. Firstly, know the risk, learn about
their typical lifestyle, how they maintain their day-to-day health and wellbeing.
Secondly, You need to know what makes them tick. As well as how you can minimize
the risk and improve your marketing approach.
2. UX & Engagement – In the world of digitalization, we are so consumed by all things
digital, it is crucial that you go the “extra mile” for your client, and in the meantime
collect and analyze real time data, which will help you to better understand their
experiences from your offering. To maintain this, your clients will need to engage with
you, on a regular basis for a long period of time.
3. Loyalty by Rewarding – Give the people what they want: Be the proactive and the
positive factor in their lives. Personalized incentives and rewarding mechanisms will
help them change their lives for the better and, at the same time, increase your
company’s profitability.


YuviTal Health is the ideal platform for both insurance companies and reinsurers, to
help them manage their risks and increase their profitability through the collection and
analysis of data, which then generates meaningful insights in real-time.
Our platform creates the perfect balance between the customer’s experience,
incentives, and rewards, that aid in the collection of data in the spheres of health and
life. Today more than 1.7 million members are making use of our platform, not only are
we seeing an exponential improvement in the profitability of the insurance companies
but so too, we are seeing health change in the lives of the policyholders.
Our Deputy CEO, Kobi Berebi explains it the best: “Instead of taking a risk, take YuviTal and make wiser choices.”


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