The Israeli insurtech company Seenity was selected to participate in the UK government’s Global Entrepreneur Programme (GEP), a program of the Department for Business and Trade designed to assist international technology companies with high growth potential to establish and expand activity in the UK.
The program, defined by the UK government as “highly selective,” has been operating for about 20 years and has supported more than 1,400 international entrepreneurs. As part of the program, the selected companies receive guidance from experienced entrepreneurs and executives who act as Dealmakers, alongside assistance in accessing the British market, creating connections with clients and partners, access to investors, and support in establishing and expanding local activity.
For Seenity, joining the program is part of a broader move to expand its activity outside Israel, with the UK defined as one of the central markets in the company’s international growth strategy.
Connecting the AI Models to Reality
Seenity developed an AI and Decision Intelligence platform that helps insurance companies understand and manage risk in a more precise and dynamic manner. The concept on which the technology is based is that risk is not a static data point: the weather changes, crime patterns and accidents change, economic and environmental conditions change – and therefore models based primarily on historical information may also lose their precision over time.
Seenity’s technology connects the insurance company’s internal information with thousands of external data points from the real world, processes them using AI, and turns them into numerical risk variables that can be directly integrated into the models and decision-making systems of insurance companies.
The system allows the use of the information at two critical points: during model construction, for analysis, simulation, and performance testing, and in real time, when the insurance company is required to make an actual decision. In this way, the model does not rely solely on the reality that existed at the time it was trained, but can respond to changes in the real world.
The platform is currently used for a variety of processes in the insurance sector, including underwriting, pricing, analysis, and management of insurance portfolios, handling claims, and fraud detection. In the claims field, for example, the system can compare the risk and information that were known at the time of underwriting to the reality at the time of the insurance event, identify anomalies, and direct attention to cases where a significant gap exists.
One of the central emphases in the system’s development is Explainable AI. Instead of a “black box” that provides a score only, the platform allows understanding the factors that influenced the risk assessment and the decision. The architecture of the system also allows organizations to keep sensitive information in their computing environment and integrate Seenity’s capabilities into existing infrastructures and processes. The system already operates in production environments and performs millions of runs for insurance companies and financial entities, in a production environment and in significant volumes.
The company is led by founders Oren Attia, the company’s CEO, and Elad Palencia, Chief Technology Officer, who brought to Seenity years of experience in the worlds of intelligence, data analysis, technology, and risk assessment.
From Israel to the UK
In recent years, Seenity has increased its activity in the British market. The company regularly participates in insurance conferences and events in London. In 2026 it participated in Insurtech Insights London, and in November it is expected to participate in the Insurance Innovators Summit in London, where the company will also present its activity.
The company also passed the examination process of the SCALE UK program, as part of examining its expansion options in the British market.
Concurrently, Seenity signed a two-year agreement with The Camelot Network, a British network bringing together more than 150 senior executives, insurance experts, and former industry leaders. The collaboration is designed to deepen Seenity’s familiarity with the local market, build relationships with senior figures in the industry, and assist in developing commercial activity in the UK.
Seenity is simultaneously in the process of building a local commercial setup. The company is working to bring on a British sales professional and is examining the recruitment of a senior commercial executive at the VP level who will subsequently lead sales and growth activity in the market.
The company intends to utilize 2026 to build the infrastructure, relationships, and the local team, with 2027 intended to be the year of transition to significant commercial activity and to building a customer base in the UK.
The company’s CEO, Oren Attia, also plans to significantly increase his presence in the UK and be in the country on a regular basis as part of building the activity.
“The UK is Not Just Another Export Market for Us”
According to Oren Attia, CEO and co-founder of Seenity:
“The choice of the UK is not accidental. It is one of the most important insurance hubs in the world, with an exceptional concentration of insurance companies, reinsurers, brokers, experts, and technology companies. From our perspective, the UK is not just another market to which we want to export a product, but a base from which we want to build Seenity’s international activity. Our technology is already operating in a production environment and in significant volumes. Our next challenge is not to prove that the technology works, but to take the knowledge and experience we accumulated and expand them to international markets. The connection to the GEP can help us reach the right people, build relationships in the market, and significantly accelerate this process.”
As part of the GEP, Seenity is expected to receive guidance from the program’s Dealmakers network, which assists participating companies among other things in access to decision-makers, market entry strategy, partnership development, and connection to the British business ecosystem.
For Seenity, the British move is part of a new stage in the company’s development: a transition from an Israeli technology company whose main activity is in the local market to an international insurance technology company.
“As AI technologies become more accessible, we believe that the competitive advantage will not belong only to those who know how to build the best model,” adds Attia. “The advantage will belong to those who know how to connect the model to the right information, understand reality, and identify how risk changes over time. This is the concept upon which we built Seenity.”
