The holding company TLV Capital enters as a partner in the digital insurance agent platform Trusty


The holding company TLV Capital, headed by Mr. Uri Shmueli, is adding to its investment portfolio Trusty, a digital insurance comparison platform through insurance agents managed by Eyal Schwartz

Trusty is an Insurtech start-up, developing a new digital distribution channel for insurance brokers/companies and consumers by operating a unique MARKETPLACE and Price Comparison platform.

The entry of TLV Capital as a partner to Trusty reflects the group’s expertise and extensive experience in managing companies in the segments of financial services, technology, project management and consulting, in Israel and Europe.

Trusty was founded by Eyal Schwartz, the company’s CEO and senior executive in the insurance industry, and Chen Amishay, the founder and former CEO of Trivialist.

Uri Shmueli: “TLV Capital continues to strengthen its presence in the worlds of financial services and diversify its sources of income. Trusty provides the insurance agent public with highly valuable digital tools and an easy option for the insured public to make better and more informed decisions regarding the purchase of insurance policies.”

Eyal Shvartz: The entry of TLV Capital under the leadership of Uri Shmueli to the Trusty is excellent news, bringing many years of experience in management in the field of investments and insurance, and together we will continue to realize the vision and success of the company in Israel and abroad.


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