The Israeli company Novidea announces new appointments for the company’s executive team: Yaniv Cohen as Chief Customer Officer and Eran Ben Ezer as Chief Finance Officer


Yaniv Cohen and Eran Ben Ezer have recently joined Novidea to support the company’s rapidly accelerating growth. Novidea is experiencing business expansion and financial growth, as well as bringing on new business collaborations and increasing headcount.

Cohen is joining Novidea as Chief Customer Officer (CCO), leading Novidea’s Customer Success Group. He will be responsible for implementing a global customer success strategy, ensuring smooth delivery of Novidea’s insurance management platform across the entire customer journey, from onboarding to contract renewal.

Cohen has two decades of experience in professional services, operations, and customer success. For the past six years Cohen has served as Corporate Vice President of Global Professional Services at Ex Libris, where he had founded and spearheaded a business unit in charge of application and product success, new product integration (NPI), project management, technical support and product implementation, handling and KPIs. Prior to Ex Libris, Cohen spent over a decade at Verint Systems, a leading customer engagement platform. He held multiple senior roles at Verint, including COO, VP of Business Development, and VP of Customer Care. Yaniv also previously held executive positions at Emblaze Systems. Has a BSC in Engineering and Industrial Management from Coventry University, UK, and a Master of Science Management from the Polytechnic University.

Ben Ezer will join the executive team as Chief Financial Officer (CFO). Ben Ezer will lead Novidea’s financial activities, including accounting and controllership, financial planning and analysis, taxes, and overall budgets across all territories. Furthermore, he will lead audit, legal, procurement, and logistics across the company and its subsidiaries globally.

Ben Ezer has 20 years of experience in financial management in the global high-tech industry, and has a proven record in leading companies to their next stage of growth as thriving global public companies, via funding rounds, issuing, mergers and acquisitions. Ben Ezer served as the vice president of finance at Drivenets. He led three financing rounds totaling in more than $500 million during his tenure, with the last round at a valuation above $3 billion. Before Drivenets, Eran spent a decade as a financial executive at Imperva (NASDAQ: IMPV), a leading global cyber security company, where he held several roles and supported the company through its IPO. Ben Ezer has a BA in Economics and Business Management and an MBA from the Open University.

Novidea is currently leading the digital revolution in the insurance market. The company has developed a data-driven, cloud-native InsurTech platform. The Salesforce platform is a global award winning solution, that allows sales growth, profitability increase and operational optimization via unique data analysis tools and real-time business insights. The platform is used by brokers, agents, and MGAs in more than 22 companies. Novidea has offices in the UK, US and Israel.

Novidea CEO and Founder, Roi Agababa: “Novidea is excited to have Eran and Yaniv on board. They both bring vast experience and expertise in their professions. Eran has led companies during their accelerated growth stages, and I am confident that he will head our global financial organization to take us to our next stage. As our client base grows, we’re obligated to work closely with our cliental on their digital transformation stages. Yaniv’s expertise in honing and expanding our supply and implementation processes, will enable our augmented expansion to support our every-growing global client base.”


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