A global campaign that deals with changing the image of those involved in the field of insurance – We Do Not Sell Insurance, We Protect You.
In recent weeks, a global campaign led by insurance companies and influencers from around the world has begun to change the way customers perceive the insurance world from the world of insurance product sales to the world of protection.
The campaign is run by Dr Robin Kira and is done in a cool way where Nike sneakers are sent to influencers around the world in order to upload on social media photos taken in interesting places in the world of sneakers that include the slogan. The goal is to further connect the world of young people as well.
This campaign in Israel is attended by Kobi Bandelek, CEO of InsurTech Israel.