YOUS founders Arik Sasi and Moas: Our aim is to use data that can be gathered in real-time in order to estimate the customer’s accurate risk and insurance needs
“Our aim is to use data that can be gathered in real-time in order to estimate the customer’s accurate risk and insurance needs” – say Arik Sasi and Elyasaf Moas, the founders of YOUS. The idea is to create the customer’s overall picture and to enable a precise insurance offering tailored made to the customer.
Sasi and Moas are challenging the industry’s basic assumptions, which appear to be taken for granted and question why car and home policies are sold mostly annually? Why has insurance taken as a necessary evil by end-users? Why is insurance sold as many separate products and not as a service?
Moas and Sasi both worked for EARNIX, which advises insurance companies in predictive analytics and strategic pricing. These positions exposed them to the core issues of the insurance industry: “We learned a lot about insurance and how analytics can achieve business goals. There are many things that the insurance industry can do better, how data can help them fit a customer journey to every customer – increasing engagement together with better understating of their risk”
“In order to prove our model we are looking to embed our SDK within the insurance company app, which will identify customer activity and location in real-time and will enable the insurance company to offer insurance as a service that is tailored to each individual needs.”